Children's paradise with what operating methods to enhance the popularity of the park?
Release time:
2024-03-15 18:50
Source:
A small partner who opened a children's paradise came to us and said that his shop had a poor business recently and felt that it was going to close down. Let's help think of a solution. So we visited and got to know his surroundings. His children's playground is right next to the shopping mall. Arguably, there should be a lot of people, but not many people take children to play. We just know why. There is also a children's naughty castle amusement park near this mall.
Therefore, for his amusement park project, there is a certain degree of market competition pressure, and because it is close to large shopping malls, the rent is also quite high. The unit price of consumer users is around 30 or 40 yuan, which is not too expensive for customers, but for the entertainment environment of Naughty Castle Children's Park, the degree of overlap is too strong.
So on the whole, the children's paradise operated by our partners is basically ordinary and has no special competitive advantage. In the case of rent and amusement equipment unchanged, the only way to improve performance is to increase user traffic. In fact, everyone knows that there are many business flows, but how to circle people passing through your website requires opening an entrance to guide users to circle.
1. Sweep the code to play for free and open the entrance to the circle.
A marketing expert once said: products are not used to sell things, but to build relationships with people.
The children's playground here is a product. If you want to attract customers, free shop is the best way. When it comes to free, some people must be afraid, others say that we must be helping our partners lose money. For such things as making money, it is really "anxious to eat hot tofu".
Our free can be set to limit a certain time per day and limit the number of people who can play for free. For example, the top 10 who come from 2 pm to 3 pm can play for 3 hours for free, or the top 10 who come from 7 pm to 8 pm can play for 3 hours for free. Moreover, as long as the customer scans your WeChat QR code and adds it as a friend, you can take your child into the game.
There are free places every day and they are in the top 10. You can give advance notice on the spot to get people in line to sign up. Those who are not in the queue today can continue to come tomorrow. Friends who join WeChat can also send notices in the circle of friends to create a sense of urgency for free places. This WeChat public number is very useful for long-term operation and maintenance in the future. Don't overlook its value!
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Children's paradise with what operating methods to enhance the popularity of the park?
2024-03-15
A small partner who opened a children's paradise came to us and said that his shop had a poor business recently and felt that it was going to close down. Let's help think of a solution. So we visited and got to know his surroundings. His children's playground is right next to the shopping mall. Arguably, there should be a lot of people, but not many people take children to play. We just know why. There is also a children's naughty castle amusement park near this mall.